Have you ever think how google know that this website is related to your search. Any topic has lakhs of website how google select and show on top.
Answer for all above doubt is SEO. If you want to know what is SEO? Then read this article.
Every blogger want to increase the traffics on his site to earn money but the question is how to increase traffic on website.
Then the answer is Search Engine. People searching for content is on internet more specifically search engine. So, you have to be on top in search engine to get more traffic.
Now the question arises that How you will be on top in search engine.
How to be on top in Search Engine
To get number one rank in search result you have two options
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
1. Search Engine Marketing
Search Engine Marketing is a paid method to get position in search engine.
It is one of the marketing method where you pay to Google to be on top. Your position for any keyword is based on some factors define by google like keyword popularity, other biding website for same keyword. The traffic you get will be known as paid traffic.
2. Search Engine Optimization
Search Engine Optimization is a method to get organic traffic from without paying any amount.
What is Search Engine Optimization or SEO?
SEO is a search engine optimization technique used to optimize website or blog content to rank on a keyword in search engine. SEO used customise website in a way to increase quantity and quality of organic traffic.
Search Engine Optimization(SEO) is used to increase
- Quality traffic
- Quantity of traffic
- Organic traffic
a. Quality traffic
Quality traffic means how relevant is the traffic coming on your websites. For example, if you are selling clothes and traffic coming for clothes is quality traffic but traffic coming for shoes is not quality traffic.
Quality traffic helps you to grow because they interact with website. SEO helps you to get quality traffics with the help of keyword.
b. Quantity of traffic
SEO helps you to rank on a specific keyword, and due to that ranking you get traffic on your website. People are searching on search engine and most of them click one of top 10 websites. And if you are in this then automatically your traffic increases.
c. Organic traffic
SEO helps to rank that eliminate the requirement of paying for top position in search engine. Traffic automatically increases with increasing in your traffic.
How to optimize your website or how to do SEO for you website
Many methods are available that you can use for your website optimization. SEO is of two type
- On-Page Optimization
- Off-Page Optimization
1. On Page Optimization
As a name suggests On-Page optimization is a technique where you optimize your page or article according to the requirements of search engine to easily get recognise by the search engine to rank on top. Some basic elements for on-page optimization
- Title tag
- Meta description
- Blog content
- Url structure
a. Title Tag
Title tag is used to show title in the search bar. Title tag is not your website or article heading. There is no limit for length but 50 - 60 characters is best for title. Title tag must be relevant to your article and must contain some keywords. Title tag also used in search engine to show title in searches.
Keyword - Keyword is a word or group of words that defines your website or article type and explains about it's content. Like blogging is a keyword for the website containing content about blogging or related to blogging.
b. Meta Description
Meta description used to describe your blog content and objective of the content. Meta description also contains keywords that help in ranking. Meta description you by search engine to show short description in search result after the title and url of the website in search results.
Meta description is usually 150 characters and more descriptive with some keywords.
c. Blog content
Writing blog is not as simple as writing article. In blog you have to optimize your article to make more interesting and readable with keywords. Blog contains keywords so that search engine easily know the topic of article. Keywords need to be used smartly so that it looks like normal and you have to avoid keyword stuffing. Blog content is the main part of on-page search engine optimization. Google crawl article to get idea about the content.
d. URL structure
Url also contribute for SEO(search engine optimization). URL should be short and related to your topic. Short URL increase readability and easy to share and get idea about your article.
2. Off-Page Optimization
Off page optimization also known as off site optimization is an SEO type in which you optimize your website by taking action outside of your website.
